Case Study - PETSTOCK
Client OverviewCompany: PetstockIndustry: Retail – Pet SuppliesLocations: Multiple sites across VictoriaTotal Area Serviced: 13,706.3 sqm
Petstock is a leading Australian pet supplies retailer, operating stores nationwide with a strong emphasis on creating clean, welcoming environments for customers and their pets. Across their Victorian network, heavy foot traffic, product handling, and day-to-day retail activities led to surface wear, dirt build-up, and dulled flooring. To maintain brand standards and customer experience, Petstock required a professional cleaning partner capable of delivering consistent, high-quality results across multiple store formats.
The Challenge
- With a diverse portfolio of stores ranging from small-format retail outlets to large warehouse-style locations, Petstock faced several floor care challenges:
- High Foot Traffic & Pet Activity: Dirt, fur, and debris from daily customer visits, often accompanied by pets, left floors looking worn and unhygienic.
- Varied Flooring Types: A mix of concrete and tiled floors required different cleaning approaches for optimal results.
- Surface Wear & Stains: Spills from pet food, grooming products, and general retail activity caused staining and surface dullness.
- Multiple Sites, Tight Schedule: Coordinating cleaning across numerous locations while avoiding operational disruption was critical.
- Special Treatments: Certain stores, such as Petstock Hawthorn East, required a full strip and seal to restore tile surfaces and protect them from future wear.
Our Tailored Cleaning Solution
Cipher Rapid Response deployed a statewide multi-site cleaning program, ensuring each Petstock location received the right service for its specific flooring and usage patterns.
- Services Delivered:
- Strip and Seal: Removed old sealant layers from tiled floors, deep-cleaned the surface, and applied a premium seal for a high-gloss, durable finish.
- Concrete Floor Scrubbing: Used commercial-grade scrubber machines to remove embedded dirt, stains, and pet-related debris from concrete floors.
- Eco-Friendly Cleaning Agents: Applied biodegradable products safe for pets and staff, without compromising on cleaning power.
- Precision Scheduling: Completed work outside trading hours to ensure minimal disruption to customers and staff.
- Site-Specific Approach: Adjusted cleaning techniques for each location’s size, layout, and floor material.
How It Unfolded
Over a coordinated cleaning program, our team serviced 13 Petstock sites, including high-profile locations such as Toorak, South Melbourne, Carrum Downs, South Morang, Ballarat Central, Corio, Taylors Lakes, and Altona North.
- High-speed scrubbing with specialized pads to remove dirt, stains, and debris.
- Deep cleaning and strip & seal (where required) to restore shine and add protection.
- Focused on corners, edges, and high-traffic zones for thorough cleaning.
- All work is completed overnight, ensuring zero disruption to store operations
Results
- Consistent Quality Across Multiple Sites
- Restored Floor Appearance
- Improved Safety & Hygiene
- Brand Image Protection
- Eco-Conscious Cleaning
Conclusion
This large-scale, multi-site cleaning project demonstrates Cipher Rapid Response’s ability to manage complex, time-sensitive operations while delivering exceptional results. By tailoring our methods to each location and working within Petstock’s operational requirements, we ensured every store could welcome customers with bright, clean, and safe floors.
Before & After